Why we recommend watching live sports with one of the world’s biggest bookmakers

Bet365 is one of many online betting companies to offer live streaming services. The UK bookie, based in Stoke-on-Trent, boasts over 19 million customers and offers an extensive range of markets, with a particular focus on ‘in-play’ betting. It is no surprise that, like many of its competitors, bet365 offers live streaming of a whole host of events to its members.

We think bet365 offers one of the best live streaming services around and we’ll tell you why below.

In this piece, we’ll look at everything from why bet365 offers this service to how it works, what sports are covered, and how to set up your own account.

To add to the In-Play excitement, bet365 stream over 200,000 events live to your PC every year - so you can bet as the action unfolds. Highlights include Masters Series Tennis tournaments and matches from some of the top domestic Soccer leagues in the world. To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours. Any fixture/event on our website which has the Play or Video icon next to it is scheduled to be shown via Live Streaming.

Why bet365 offers live streaming

Online betting is big business, and the options available are wider than ever before. Football is one of the biggest sports for betting and the options here are pretty numerous. Gone are the days when you could just bet on the outcome of a match—now it’s the first goalscorer, the half-time score, and even the number of corners. A lot of these odds can change during a match, and sites allow live betting on these events—this ‘in-play’ market is a booming sector for online gambling.

As such, companies want to offer customers the best possible experience in order to coax them into wagering more. We won’t sugar coat it: bet365, like other betting companies, is offering a live streaming service in the hope that you spend more with them. But what this means is that you can get access to a great range of live sports coverage without too much hassle.

How to access bet365’s live streaming services

With a lot of different providers out there, a key factor for these companies is how accessible they make their live online content. Some obscure their coverage behind a maze of different pages, but with bet365, the process to get started is simple enough. Just follow these 3 steps to get watching their live streams in no time:

1.       Register for a bet365 account

The registration process for bet365 is pretty standard. Navigate to the bet365 site and click the ‘Join Now’ button in the top right corner of the page. It will ask you for normal details, like your country of residence, name, date of birth, and address, as well as prompting you to create a username, password, and security number. Fill all these in to open an account and then verify it through email to activate it. There are often bonus codes around that reward you for joining as well, so it’s worth checking if there are any active ones when you sign up.

2.       Make a deposit

You’ll need to make a small minimum deposit, usually around £10, into your account. You can use these funds to bet, so you’re not paying for the site’s services as such. If you’re going to be making bets anyway, this really is a small price to pay when you consider the live coverage you get access to. To use their streaming services, all you need is a funded account or to have placed a bet in the last 24 hours(You must be 18 years oldor over,Please bet responsibly).

3.       Start Streaming

Watching live events is easy. Just make sure you have an up to date version of Flash Player, which you may need to download or install, and then click on an event in their live streaming schedule to start viewing. We explain the system requirements in more detail further down.

That’s all there is to it! It really is a very easy process to start watching live-streamed events with bet365. The fact that you can watch any event just from having money in your account or a recent bet is a huge bonus.

The only caveat to this is horse racing, where you’ll need a minimum 50p bet on the race you want to watch in order to view it. Once again, not a big deal as, if you’re wanting to watch the race, 50p is probably worth it!

Why we recommend Bet365 live streaming

There are 3 main reasons why we recommend bet365’s live streaming services as one of the best online betting streams out there.

Watching live streams is a great way to bet in-play

In-play betting is an exciting and fast-paced type of online betting. If you’re into in-play markets, the bet365 service makes it really easy to keep up with the action. There are live statistics and odds shown alongside the coverage, so you can keep track of your bets and place new ones as the action develops.

This can be a lot more entertaining and even accurate than placing bets just based on statistics, as by watching the game, you may be able to get a better idea of what’s going to happen, and make your wagers accordingly.

It’s a low-cost way to watch tons of sporting events completely legally.

This is the second reason we like bet365’s offering: having the occasional bet when you want to watch something can work out far cheaper than paying for a standard TV subscription service, and you’ll likely get a greater variety of events too.

We cover what sports and events bet365 streams later on, but it’s a huge range, so chances are there will be something you want to watch, and you can do so without resorting to dodgy illegal streams that are poor quality and overwhelm your computer with pop-ups. With events shown from across the globe, there will be something to keep you entertained at any time of the day or night, as coverage is 24/7.

Bet365 are a well-respected bookmaker

Finally, it’s important to remember that you do need to bet to use these services, so you’ll be wanting to do that with a company you can trust. The range of markets available from bet365 is up there with any of their competition, so we believe that if you’re going to bet with anyone, they’re as good as any. They also have an excellent reputation for customer service, with 24/7 online chat the most popular help channel on their site.

The company also uses a ‘one wallet’ feature that allows you to manage different funds from your sports, casino, and bingo accounts in one place, so if those other products interest you, then bet365’s offering makes it easy to manage it all in one place.

What you can watch

Now onto the big question: what can you actually watch on bet365’s live streams? The answer is a lot. The list of streamed events is incredible, including over 140,000 live events a year.

Sports covered

Seeing what’s on offer can be a fun way to discover a sport you didn’t know about before and maybe find a new hobby. You might discover a previously dormant passion for watching UFC, rugby league, or Scandinavian women’s handball!

The following list isn’t exhaustive, but you’ll find streams for, among other things, American football, Aussie rules, badminton, baseball, basketball, boxing, cricket, cycling, darts, e-sports, football, Gaelic sports, golf, horse racing, ice hockey, motor sports, pool, rugby league, rugby union, snooker, speedway, squash, tennis, UFC, volleyball, and winter sports. Phew!


Football, or soccer, is one of the biggest markets, so it’s no surprise that bet365’s services are extensive when it comes to the matches you can view. A cursory look through their upcoming schedule for UK customers showed a host of different games from around the world, from Brazil to the Middle East, including top flight games from France, Portugal, Spain, Italy, and Germany.

It’s worth noting that there are some geographical restrictions to what you can watch where, and this is done using your IP address, so it might be a good idea to check out exactly what you can access on the bet365 site from your country. For example, you can’t watch English Premier League games from the UK, which is unsurprising, given the amounts BT and Sky paid for the broadcasting rights.

In-play suite

A feature that adds to the viewing and betting experience is the in-play suite, which shows you live odds as you’re watching streams as well. This is great if you enjoy in-play betting and the tension of considering ‘cash out’ options. You’re also able to watch multiple events at once, if your device can handle that, by opening the bet365 site again in a new window.

What devices you need to watch bet365’s live streams

Given their popularity worldwide, it’s good to see that bet365 has tried to make their streaming as accessible as possible. Yes, you’ll need the latest browser, but you don’t need to be running the most recent operating system on Windows, for instance, to get onto their sites. The system and software requirements for accessing the live streams via PC and Mac are shown below.

System requirements

Windows XP 
Internet Explorer 8 and the latest versions of Firefox, Chrome, and Opera

Mac OS X 10.6 Snow Leopard
Latest versions of Safari, Firefox, Chrome, and Opera

Adobe Flash Player
Version 9.0.115 or later.

Broadband Speed
Connection speed of at least 512kbp/s.


You can also view the streams through the bet365 app, which is handily available for Android, iOS, and Windows phones, and offer pretty good connection times, latency, and functionality from your mobile device.

FAQs about the bet365 live streaming service

We’ve compiled and answered a few common questions and answers about the bet365 live streaming service below.

How much does it cost to use bet365 live streaming?

While you don’t have to pay a specific amount to watch the live streams, it’s not completely free either—you must have a funded account or a bet placed in the last 24 hours to access the service.

The bet doesn’t usually have to be placed on the event you want to watch though.

The rules are slightly different for horse racing, where in order to watch a race, you’ll need to have a minimum 50p bet on that race in order to watch it.

Is it legal?

Yes. Bet365 pays for the rights to show the live streams, in the hope that offering such services will encourage more people to use their site.

Do I need a bet365 account?

You do, and you’ll need to be logged into it to use it. Luckily, setting up an account is quick and easy to do.

Why can’t I watch a certain event?

Unless it’s horse-racing, where you’ll need to have a 50p minimum bet to watch the race, if you are unable to access a live stream, it is likely that existing broadcasting rights in your country mean that the stream cannot be shown.

This is based on your IP address. We recommend checking the bet365 site for comprehensive listings.

When will coverage of an event start?

The live streams from bet365 begin two minutes before the scheduled start time, and as soon as they’ve begun, you can click on the event name to begin viewing.

There’s a small amount of latency in the coverage, but this is typically no more than a few seconds.

Our conclusion

Given all the evidence, it should be clear why we recommend bet365’s live streaming service. It’s an easy to use, low cost way to watch a ton of different sporting events, and make your in-play betting more enjoyable, all delivered by a reputable, UK-based company.

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